Yahoo Mulls Plan To Put ADVERTS In eBooks

Birds Eye Fish Fingers: Could nautically themed books be 'brought to you' by brands such as Birds Eye?

Moby Dick (Brought To You By Cap'n Birdseye): Yahoo Mulls Plan To Put ADVERTS In eBooks -- Dialy Mail

* Video ads WITHIN text of books
* Words could even be inserted into text of novels
( Two patent applications submitted in U.S. last week

Yahoo is investigating plans to put adverts inside ebooks on devices such as Amazon's Kindle or Apple's iPad.

The idea could lead to increased product placement on modern novels - or books offered for free in exchange for adverts within the text.

Adverts could range from simple sponsorship - 'Oliver Twist is brought to you by Scots Porage Oats', to videos within the text.

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My Comment: Smart .... very smart. This is a cool war for online libraries to make money on their products.

Rumor: 'iAd' Mobile Ad Platform Is Apple's Next Big Thing

(Credit: Gizmodo)

From CNET:

MediaPost reports that Apple's next next big thing, after iPads invade the world next weekend, will be iAd, a mobile advertising platform to be debuted April 7. Coffee dates and patent suits aside, this could be the true Apple-Google battleground.

Of course, if you've been reading the tea leaves, Apple's move into mobile advertising is anything but surprising. In January, they bought mobile advertising company Quattro for a reported $275 million, after Google snatched AdMob out from under them months before.

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Facebook Set to Challenge Google Ad Empire

From PC World:

Facebook recently surpassed Google as the top destination on the Web. Granted, the victory only represents one week, but with traffic on par with Google, and membership exceeding 400 million users, Facebook is primed to challenge the vast Google empire for online advertising dollars.

According to a blog post from Heather Dougherty, research director at Hitwise, "The market share of visits to Facebook.com increased 185 percent last week as compared to the same week in 2009, while visits to Google.com increased 9 percent during the same time frame."

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Even A 3-Year-Old Understands The Power Of Advertising

From Live Science:

Having the "right" brand of jeans or the latest gadget isn't just an annoying trait of teenagers (not to mention their parents). New research found that even preschoolers are brand-conscious and can recognize kiddie brand logos and products.

"Children as young as three are feeling social pressure and understand that consumption of certain brands can help them through life," said lead researcher Anna McAlister of the University of Wisconsin-Madison. "Findings like this show us that we need to think about materialism developing in very young children."

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Great (and Not So Great) Spaced Out Super Bowl Ads

From Discovery News:

As the Super Bowl weekend begins, excitement (or dread) is building for the infamous Super Bowl commercials that will grace our screens at half time. I'm hoping there might be one or two space-themed ads.

Last year, the tire company Bridgestone knocked it out of the park with astronauts dancing to House of Pain's hit tune "Jump Around" on an alien planet/moon only to return to their rover to find its tires had been stolen by thieving aliens.

Unfortunately, the Bridgestone effort is more of an exception than a rule, because some of the other space-themed Super Bowl ads can be on the wrong side of "cheesy" (but don't worry, I doubt there will be any ill effects from bad-ad exposure).

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Entertainment Weekly To Embed Video Ad In Print Magazine

From Popular Science:

Last year Esquire rolled out an e-ink cover to celebrate the mag's 75 anniversary and introduced moving pictures (well, scrolling text and flashing images, at least) to the world of print. Next up: talkies. Yesterday, CBS and Time Inc. announced a video ad set to appear in the September 18 issue of Entertainment Weekly.

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