Thursday, March 11, 2010

Smartphones Will Shake Up Paid Content Debate

The new Samsung 'Wave' smartphone is seen during the Mobile World Congress in Barcelona February 14, 2010. Credit: Reuters/Albert Gea

From Reuters:

(Reuters) - Media companies longing to bring a paid-for culture to the Internet might just get what they want if they pay more attention to the smartphone revolution that is changing the way people access the Web.

Huge numbers now use mobile phones instead of desktop computers to get online -- a development that has spawned whole new business models in China, the world's biggest Internet market.

Paying to read content on the Web, an outlandish idea as recently as a year ago, is slowly but surely establishing itself as the next business model in the Western media mainstream, spearheaded by Rupert Murdoch's News Corp (NWSA.O).

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