Saturday, October 17, 2009

How Net Activity Boosted 'Paranormal Activity'

From San Francisco Chronicle:

Fueled by a grassroots Internet campaign that included a "Tweet Your Scream" promotion using Twitter, a low-budget horror film titled "Paranormal Activity" has become a surprise box office hit.

Meanwhile, a more anticipated movie, "Where the Wild Things Are," gained 871,000 fans on its Facebook page last week and now has more than 1.5 million eager devotees even before the film hits screens today.

And the official Twitter account promoting next month's sequel to the romantic vampire movie "Twilight" went live Monday and bit into more than 79,000 followers by Thursday. Its Facebook page already had 3.8 million fans.

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