Friday, July 31, 2009

Why Does Coke From a Glass Bottle Taste Different?

The Usual Suspects: Various container materials might impart slight changes to Coke's flavor. Courtesy The Coca-Cola Company

From Popular Science:

It doesn’t. That’s what Coca-Cola’s spokespeople say, anyway. “The great taste of Coca-Cola is the same regardless of the package it comes in,” they insist. Rather, they say, “the particular way that people choose to enjoy their Coke can affect their perception of taste.” Sure, most people would agree that the cola is indeed delicious and refreshing, and pouring it into a glass or serving it over ice could influence the sensation of its flavor. But is it possible that the subtle variation in taste that some notice among aluminum cans, plastic bottles and glass bottles is more than just a psychological effect of their soda-consumption rituals?

Read more ....

No comments: