Sunday, June 14, 2009

Can Microsoft's Bing Really Challenge Google?


From Times Online:

Bing will start to take on the mighty Google in the battle for web search supremacy this week; UK version a 'Beta test'

The two biggest names in technology are set to slug it out over the coming weeks in a $20 billion (£12 billion) battle for web supremacy. In one corner is Google, the dominant player in online searches; in the other is Microsoft, the world’s biggest software company. Microsoft is poised to launch Bing, a new search engine it says will give more useful results and end its rival’s hegemony.

If the software lives up to its maker’s claims, it will allow users to target their searches more accurately and do away with the millions of irrelevant results that many searches retrieve on Google. Microsoft calls it a “decision engine” because, it claims, it refines your search more carefully and offers a list of topics of related interest — something Google doesn’t do.

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