Viewers Stampede To Online TV -- Tech News World
Online viewing of video has doubled over the past two years, according to a study by The Conference Board and TNS. More network content has been making its way onto video-oriented sites, fueling the trend. Experts expect it to continue.
In the last two years, American households that use the Internet have doubled their online television viewing. Now, nearly 20 percent use the Internet to watch television broadcasts online, and no, it's not all on YouTube Latest News about YouTube.
Based on a survey of 10,000 households, The Conference Board and TNS report that 72 percent of online households have family members who log on for entertainment purposes on a daily basis -- but they're also logging on from multiple locations. Nearly 90 percent watch online broadcasts at home, 15 percent watch at work, and 6 percent watch from other locations.
"Most consumers are pressed for time and require flexibility in their daily schedules and TV viewing habits," noted Lynn Franco, director of The Conference Board Consumer Research Center.
"Being able to watch broadcasts on their own time and at their convenience are clearly reasons why we are seeing a greater number turning to the Internet," she said, "and it is the reason why we would expect to see this trend continue."
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More News On Online Viewing
Who Needs a TV? Web Video Viewing Doubles -- PC Magazine
Online TV Viewing Rising -- Information Week
US Internet-TV Viewing Doubles Since 2006 To Nearly 20% -- CNNMoney
Craving Convenience, Online TV Viewership Doubles -- Wired News
My Comment: I rarely watch TV now, and I am an old guy.
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